Responsibility of Media

Media Ethics In a democratic society such as ours, the role of the press is to gather, structure and Disseminate accurate and comprehensive information on matters of public interest—Information that the public needs in order for democratic life to continue. Any constraint on or hindrance to these activities infringes on the public’s right to information. … Continue reading Responsibility of Media

History of Pakistani English & Urdu Magazines

Media History English Magazines: Fashion Central: History: Fashion central was founded in 2007 and the website went live in November 2007. Initially it was launched as an online Ecommerce website. After about 6 months, the website was totally revamped and was reinvented as an online fashion and lifestyle magazine. In early 2011, the website added … Continue reading History of Pakistani English & Urdu Magazines

Barriers to Communication

Introduction to Mass Communication "A barrier can be defined as aspects or conditions that interfere with the exchange of ideas among people." A barrier is any obstacle that prevents us from reaching our goal. A barrier to communication stops the intended meaning of our message from reaching our audience. Types of Barrier: There are many … Continue reading Barriers to Communication

Introduction to Public Relations

Public relations and Advertising: Public relation is the business of creating and changing attitudes. "Salomon Lee: At its essence, PR is about managing and shaping public perception about your company, product, service, brand and an individual. In some cases, it can turn doubters into evangelists for your company, brand or persona." George F. : Everything … Continue reading Introduction to Public Relations

Normative Theories of Press

Introduction to Mass Communication: Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbure Schramm in their book "Four theories of Press" in 1956. At first, the word Normative theory was used in the USA during the Cold War with Communism and Soviet. Often these are called as western theories of mass media. … Continue reading Normative Theories of Press