Mass Communication Research: A variable is a characteristic, number, or quantity that increases or decreases over time, or takes different values in different situations. There are many types of variables but two of them are basic. Basic Types of Variables There are two basic types of Variables which are: Independent variableDependent variable Independent variable An independent … Continue reading Introduction to Variables
Month: July 2019
Mass Communication Research
Suggested Readings: Suggested readings for the subject "Fundamentals of Mass Communication Research" have been provided for the broad explaination of the subject. One can click on the link and download the files for better understanding. Notes are just at a distance of one click. Bordens, K.S., & Abbott, B. B. (2005). Research Design and Methods. … Continue reading Mass Communication Research
Introduction to Public Relations
Public relations and Advertising: Public relation is the business of creating and changing attitudes. "Salomon Lee: At its essence, PR is about managing and shaping public perception about your company, product, service, brand and an individual. In some cases, it can turn doubters into evangelists for your company, brand or persona." George F. : Everything … Continue reading Introduction to Public Relations
Normative Theories of Press
Introduction to Mass Communication: Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbure Schramm in their book "Four theories of Press" in 1956. At first, the word Normative theory was used in the USA during the Cold War with Communism and Soviet. Often these are called as western theories of mass media. … Continue reading Normative Theories of Press
Political Culture and Electoral System of Pakistan
Media and Politics: Political culture is a set of beliefs, sentiments and attitudes that give that give orders and meaning to the political process and also provides underlying assumptions and rules that govern behaviour in the political system. It actually encompasses both political ideas and operating norms of a polity. Political Culture Political Culture: i) … Continue reading Political Culture and Electoral System of Pakistan
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