Media and Politics:
Political culture is a set of beliefs, sentiments and attitudes that give that give orders and meaning to the political process and also provides underlying assumptions and rules that govern behaviour in the political system. It actually encompasses both political ideas and operating norms of a polity.

Political Culture:
i) Norms and Values of people
ii) The ideas of how the political system will be operated.
iii) Different in different countries
*Political culture defines the political system*
Factors that shape political attitudes
- Demographic Factors
- Rural
- Urban
2. Psychographic Factors
● Emotional attachment
● Voter participation
Factors that make political culture heterogenous
- Caste System (Feudal Lords)
- Language
- Power hungry
- Regionalism
- Tribal system
Factors affecting political culture:
- Status symbols
- Corruption
- Pressure groups (Religion)
- Misuse of state missionaries
- Politicization of institutions
- Violence
- Voter education
- Military involvement
- Foreign involvement
- ECP (sole responsible for elections)
- Electoral rigging
- Suo motu actions
- Hyper loyalty
- Mushrooming
- Role of press
Electoral System of Pakistan
Strengths:
- Voter education
- Training to conduct election’s staff
- Declaration of assets
- Providing monitoring facilities
- Security to polling stations
- Allows independent candidates to contest election
Weaknesses:
- Electoral rigging
- Corruption by electoral staff
- Voter exploitation
- Violence / Conflict
- Costly electoral campaign
- Misuse of state machinery
Solution:
The solution is the electoral justice system to rectify miserable situation of electoral system.